BESA, the Bar/Bat Mitzvah Event Services Association, was the brainchild of two of its founding members – Eric Sands (Sundance Productions) and Sherrill Kinsler (RSVP Events). In 2001, with both of their 50+ collective years of experience in the special events industry, they met for lunch to discuss how they might be able to make a difference. Seeing a need for such an association of vendors who specialize in Jewish events, they set out to assemble a core group of eight members to offer their expertise to the San Diego community. BESA was born and grew into the Bar/Bat Mitzvah, Wedding, Corporate, Nonprofit Event Services Association.